Posted on Monday 13th June 2016 at 7:00pm
We critique a typical "expert-certified" free questionnaire template. The results are not pretty and your research will suffer if you use them.
For market research to be valuable, each step from the initial strategic plan, through design and fieldwork, and to analysis and final reporting needs to be accomplished to a professional standard using valid and relevant procedures and techniques. That includes questionnaire design.
Free questionnaire templates are offered online as pre-packaged 'solutions.' But as you might expect, you usually get what you pay for. In this article we comment on a real, free 'customer satisfaction survey' questionnaire template. The template is even classed as 'certified by a research expert.' We wonder how that is. As you will see, we identify many shortcomings that will result in underinformed, if not misinformed decision making.
Keywords: Bias | Market research | Questionnaire designRead more...
