Media release - Catalyst2Action acquires ResearchSquirrel license
MEDIA RELEASE — FOR IMMEDIATE RELEASE — 5 Jul 2015
Catalyst2Action acquires exclusive ResearchSquirrel™ license.
Entrepreneur services company Catalyst 2 Action Pty Ltd announced today that it has acquired the exclusive license to the ResearchSquirrel™ market research product.
"We're very excited to offer this impressive product to the market," said Mr Neil Francis, CEO. "It bridges the enormous gap between the high cost of major agency research, and the risks of well-meaning but inexperienced DIY market research."
Mr Francis confirmed that a customised national research study can easily cost as much as a luxury family saloon car, a cost which is prohibitive to many entrepreneurs, business owners and professionals.
"ResearchSquirrel bridges the gap by offering professional support for market research, broken down into modules, allowing each enterprise to acquire the modules it needs, and do components of the research that it's comfortable doing itself," said Mr Francis.
Even if the enterprise needs a complete end-to-end research solution, costs are a fraction of major agency fees, said Mr Francis. "We accomplish this by bringing the client together with an independent, experienced, professional market researcher who works directly with them to achieve their individualised goals, but without the considerable overheads of fancy offices and highly-paid executives and administration."
Since the research modules are guided and conducted by a dedicated market researcher, the risks of expensive mistakes such as a biased questionnaire, missing key insights, or misreading the results as saying something they don't, is minimised.
ResearchSquirrel is available via www.catalyst2action.com, telephone +61 (0)410 815 652.
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