Posted on Saturday 21st July 2018 at 10:40pm
Some researchers, even experienced ones, refer to some forms of survey results as “unprompted”. We argue not only that there’s no such thing, but that thinking “unprompted” is a dangerous and biased pastime.
We repeatedly hear researchers refer to statistical survey results as “unprompted”. Sadly, it’s an oxymoron that can only serve to impoverish, if not seriously misguide and bias, the insights to be gained from the survey.
“Prompted versus unprompted” response language even turns up in peer-reviewed research papers, along with the gibberish of supposed “unprompted questions” in marketing textbooks. Oh dear. Can they even hear themselves talking?
At ResearchSquirrel we argue that “unprompted” language should be excised from the research lexicon. Here’s why.
Keywords: Analysis | Bias | Market research | Poll / survey | Questionnaire design | Research designRead more...
