Posted on Wednesday 16th January 2019 at 10:00pm
Sometime it's necessary to offer potential respondents an incentive to participate in a survey. There's ample opportunity to unnecessarily increase research costs and decrease response rates if you don't know what you're doing.
In a busy world with numerous and often competing requests for potential survey respondents’ attention and time, researchers sometimes have to draw on additional skills and resources to garner the requisite number of respondents.
One of the methods for increasing the participation rate is to offer potential respondents an incentive of some kind as a motivation or compensation for their time and effort.
Some studies won't require a respondent incentive, while others won't succeed without one.
Keywords: Bias | Market research | Poll / survey | Research design | Respondent recruitment | SamplingRead more...
