Blogs with keyword: Research design

Posted on Wednesday 16th January 2019 at 10:00pm

Sometime it's necessary to offer potential respondents an incentive to participate in a survey. There's ample opportunity to unnecessarily increase research costs and decrease response rates if you don't know what you're doing.

In a busy world with numerous and often competing requests for potential survey respondents’ attention and time, researchers sometimes have to draw on additional skills and resources to garner the requisite number of respondents.

One of the methods for increasing the participation rate is to offer potential respondents an incentive of some kind as a motivation or compensation for their time and effort.

Some studies won't require a respondent incentive, while others won't succeed without one.

Keywords: Bias | Market research | Poll / survey | Research design | Respondent recruitment | Sampling

 

Read more...

Posted on Saturday 21st July 2018 at 10:40pm

Some researchers, even experienced ones, refer to some forms of survey results as “unprompted”. We argue not only that there’s no such thing, but that thinking “unprompted” is a dangerous and biased pastime.

We repeatedly hear researchers refer to statistical survey results as “unprompted”. Sadly, it’s an oxymoron that can only serve to impoverish, if not seriously misguide and bias, the insights to be gained from the survey.

“Prompted versus unprompted” response language even turns up in peer-reviewed research papers, along with the gibberish of supposed “unprompted questions” in marketing textbooks. Oh dear. Can they even hear themselves talking?

At ResearchSquirrel we argue that “unprompted” language should be excised from the research lexicon. Here’s why.

Keywords: Analysis | Bias | Market research | Poll / survey | Questionnaire design | Research design

 

Read more...

Got a topic you'd like us to consider? Ask here...