Blogs with keyword: Profitability

Start-ups need research too

Posted on Tuesday 12th February 2019 at 4:00pm

Entrepreneurial start-ups consider market research less than do corporates and medium enterprises. We discuss why, and what value economical research can bring to a new venture.

Major corporates and medium enterprises are generally well-versed in the powerful benefits that market research brings to decision making. Entrepreneurs, especially those in the start-up or early growth phase, are less likely to consider market research. Why is that?

New ROI scaling

For smaller ventures it’s quite understandable: you’re not going to spend your entire to-market budget, or a great majority of it, on research. It makes more sense to get your product to market and see if it’s a goer or not.

Keywords: Branding research / Positioning research | New product development | New product launch | Price research / Pricing research | Profitability