Blogs with keyword: Analysis

Posted on Tuesday 20th November 2018 at 3:00pm

The final report of ResearchSquirrel's major study into law and order in Victoria was released today. Coalition and Labor performance was compared, with one side coming out in front.

The final report of ResearchSquirrel's major study into law and order in Victoria was released today, ahead of the state election. Coalition and Labor performance was compared, with one side coming out in front.

Get the full report PDF

Executive summary

As Victorians head to the polls on November 24th, a key topic on voters’ minds is law and order. It’s been found to be potentially the most important issue of the election.

Keywords: Analysis | Social research | Australia | Victoria

 

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Posted on Saturday 21st July 2018 at 10:40pm

Some researchers, even experienced ones, refer to some forms of survey results as “unprompted”. We argue not only that there’s no such thing, but that thinking “unprompted” is a dangerous and biased pastime.

We repeatedly hear researchers refer to statistical survey results as “unprompted”. Sadly, it’s an oxymoron that can only serve to impoverish, if not seriously misguide and bias, the insights to be gained from the survey.

“Prompted versus unprompted” response language even turns up in peer-reviewed research papers, along with the gibberish of supposed “unprompted questions” in marketing textbooks. Oh dear. Can they even hear themselves talking?

At ResearchSquirrel we argue that “unprompted” language should be excised from the research lexicon. Here’s why.

Keywords: Analysis | Bias | Market research | Poll / survey | Questionnaire design | Research design

 

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Posted on Sunday 29th October 2017 at 10:30pm

The Australian Government is conducting a $120m+ ‘polling’ exercise to determine if there is majority electorate support for marriage equality. But we already know the correct answer, and it’s a resounding Yes.

At a cost of more than $120 million, the Australian Government is ‘polling’ Australian voters to determine if a majority are in favour of legalising marriage equality. If the result of the poll is positive (over 50%), the Government says it will introduce a Bill to legalise marriage equality. However, MPs will be granted a ‘conscience’ vote: they will not be bound to honour the majority will of the electorate in any case.

The ‘polling’ is wholly different from the process adopted by Australia's federal parliament in 2004, when without consulting the electorate, it amended the Marriage Act to expressly ban same-sex marriage, including refusing to recognise those lawfully solemnised in other Commonwealth countries.

Keywords: Australia | Analysis | Bias | Market research | Poll / survey | Questionnaire design | Secondary research

 

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